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GENERAL TERMS AND CONDITIONS
for the Publication of Advertising Content in the Online Magazine “Travel Inspiration”
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§1 Subject Matter and Scope
(1) These General Terms and Conditions (hereinafter referred to as the “Terms”) govern all legal relationships between the online magazine Travel Inspiration (hereinafter referred to as the “Media Outlet”) and its clients (hereinafter referred to as the “Advertiser”) in connection with the publication of paid advertising content.
(2) These Terms shall apply exclusively. Any deviating or supplementary terms of the Advertiser shall not apply unless expressly accepted in writing by the Media Outlet.
(3) By submitting an order request and/or making an advance payment, the Advertiser declares full acceptance of these Terms.
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§2 Conclusion of Contract
(1) The contract between the parties shall be deemed concluded upon:
• submission of an order request through a form;
• completion of the applicable payment.
(2) The Media Outlet reserves the right to refuse to enter into a contract without being obligated to provide reasons for its decision.
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§3 Editorial Process
(1) Editorial Review
The Media Outlet shall conduct an editorial review of the submitted content within 72 hours of receiving all required materials and confirmation of payment.
(2) Scope of Editorial Processing
The Media Outlet shall have the right to perform editorial processing for the purpose of improving quality, readability, and SEO performance, including:
• headline editing
• content structuring through H1–H3 elements
• creation or editing of meta descriptions
• linguistic, grammatical, and stylistic corrections
• editorial and structural adaptations of the content
Such modifications shall not materially alter the original meaning or core message of the submitted material.
(3) Editorial Structure of the Publication
The publication may include:
• one primary (header) image
• up to two additional images
• main body text
• one external link
The final positioning, visual structure, and editorial layout shall be determined by the Media Outlet at its professional discretion.
(4) Outcomes Following Editorial Review
Upon completion of the editorial review, the Media Outlet may:
a) provide an editorial draft for approval
b) request revisions or additional materials
c) refuse publication
(5) Approval Mechanism (Consent Mechanism)
(5.1) Publication shall occur only after the Advertiser has provided explicit written approval via email or another durable electronic medium.
(5.2) Explicit approval includes:
• the statement “I approve the publication” (or equivalent wording)
• or any clear and unambiguous consent to publish the specific version
(5.3) Silence, lack of response, or delayed communication shall not constitute approval unless expressly agreed otherwise under Paragraph 6.
(6) Organizational Response Period
(6.1) The Advertiser shall have up to 14 calendar days from the date the draft is sent to:
• approve
• request revisions
• submit objections
(6.2) If no response is received within this period, the Media Outlet may, at its sole discretion:
• terminate the project without publication
or
• send a final reminder and extend the deadline once
or
• discontinue contractual activities without further obligations
(6.3) Silence shall not constitute automatic approval.
(7) Limitation of the Right of Withdrawal
The period specified in Paragraph 6 is organizational in nature and does not affect the right of withdrawal under §15 where such right applies.
(8) Scope of the Approved Publication
Following written approval of the draft:
• editorial modifications, positioning, and SEO structure shall be deemed finally accepted
• subsequent objections shall not constitute grounds for a refund if the publication substantially corresponds to the approved version
(9) Prohibition of Content Misuse
The Advertiser shall not use the provided publication for:
• deceptive practices
• phishing
• malicious redirects
• spam
• manipulative SEO practices
• activities that harm third parties or the reputation of the Media Outlet
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§4 Responsibility for Content
(1) The Advertiser bears sole responsibility for the content, including its:
• accuracy;
• legality;
• compliance with applicable legal requirements.
(2) By approving the final version, the Advertiser assumes full legal responsibility for the published material.
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§5 Copyright and Legal Claims
(1) The Advertiser warrants that it possesses all necessary rights to use the submitted texts, images, and other materials.
(2) In the event of third-party claims:
• the Media Outlet shall have the right to remove the content immediately;
• the Media Outlet may disclose the Advertiser’s information to competent authorities where legally required.
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§6 Link Policy
(1) One external link with the attribute rel="sponsored" shall be permitted within the publication.
(2) The Media Outlet shall conduct ongoing monitoring of links.
(3) If any of the following are identified:
• redirection to other websites;
• changes in content;
• deviation from the originally agreed terms
the Media Outlet shall have the right to remove the publication immediately, without prior notice and without any refund.
(4) The Media Outlet may deactivate invalid or broken links.
(5) The Advertiser is obligated to promptly notify the Media Outlet of any changes to links.
(6) Only textual materials in plain text format shall be accepted.
The submission or embedding of the following is prohibited:
• scripts;
• iframe elements;
• embed codes;
• JavaScript;
• tracking or executable elements;
• any other active code.
(7) The only permitted external element is the approved external link within the text, which may be configured by the Media Outlet to open in a new browser window through the target="_blank" attribute.
This technical configuration is standard and is not subject to modification at the Advertiser’s request.
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§7 Pricing and Payment Terms
(1) Services shall be provided at the following package rates:
• EUR 250 – Standard Package;
• EUR 350 – Audio Package.
(2) All stated prices are in euros (EUR) and exclude VAT unless expressly stated otherwise.
(3) The primary settlement currency is the euro (EUR).
(4) Where payment is made in another currency, the payment provider or payment gateway shall automatically calculate and convert the amount in accordance with its own exchange rates and terms.
(5) All payments shall be made in advance.
(6) The editorial assessment fee of EUR 50 constitutes compensation for the administrative and editorial review process and shall be non-refundable once performance has commenced, unless otherwise required by applicable law.
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§8 Refund Policy and Chargeback Protection
(1) General Principle
Refunds shall be issued only in accordance with these Terms and applicable law.
(2) Service Performance and Irrevocability of Payment
Once performance of the service has commenced (including editorial review, analysis, or processing of submitted materials), partial or full refunds shall be permitted only to the extent expressly required under applicable law.
Amounts paid shall be deemed compensation for services already performed and shall not be refundable with respect to the completed portion of the service.
(3) Approval and Evidence of Performance
The Advertiser acknowledges that:
• email communication constitutes verifiable contractual consent;
• the provision of an editorial draft constitutes performance of a service;
• the absence of objections following delivery of a draft may be used as evidentiary support in contractual relations (but shall not constitute automatic approval)
(4) Chargeback Protection (Contractual Basis)
The Advertiser agrees not to initiate unfounded chargebacks or payment disputes in cases involving:
• a service already commenced or completed;
• editorial processing already provided;
• a draft or content already delivered.
In the event of a violation, the Media Outlet shall have the right to provide:
• contractual communications;
• evidence of performance;
• logs relating to submitted materials
to the relevant payment institution or bank.
(5) Prevention of Abuse
The Media Outlet shall have the right to refuse or contest a refund in cases involving:
• demonstrable use of the service;
• partial or complete performance;
• abuse of the payment system;
• attempts to circumvent contractual obligations.
(6) Refund Method
Where a refund is approved, the amount shall be returned exclusively through the original payment method.
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§9 Additional Services and Fees
(1) Modifications to already published content after the expiration of a 14-day period shall be subject to additional charges.
(2) The fee shall be EUR 20 (excluding VAT) per administrative session.
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§10 Restrictions and Right of Refusal
(1) The Media Outlet does not accept content related to:
• gambling;
• affiliate marketing;
• tobacco and alcohol;
• adult content (18+);
• addictive substances;
• political or religious propaganda;
• hate speech.
(2) The Media Outlet reserves the right to refuse or terminate a publication at any time if it threatens:
• reputation;
• legal compliance;
• ethical standards.
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§11 Labeling and Bibliographic Policy
(1) Every publication shall contain the designation “ADVERTISEMENT” displayed on the main image.
(2) This requirement is mandatory and non-negotiable.
(3) Paid publications shall not be included in the ISSN archive in order to preserve bibliographic neutrality.
(4) The author of the publication shall be designated as: “Online Editorial Team,” unless otherwise expressly agreed by the Media Outlet.
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§12 Duration and Availability
(1) Publications shall remain available indefinitely (permanently), provided they do not violate these Terms.
(2) In the event of a violation of these Terms, the Media Outlet shall have the right to remove the publication temporarily or permanently, including without prior notice where necessary to protect the legitimate interests, security, or reputation of the Media Outlet.
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§13 Liability and Force Majeure
(1) The Media Outlet shall not be liable for:
• temporary unavailability of the website;
• technical issues;
• interruptions of hosting services;
• actions of third parties;
• force majeure events;
• cyberattacks;
• data loss;
• technical failures beyond the reasonable control of the Media Outlet.
(2) The Media Outlet does not guarantee:
• uninterrupted website availability;
• specific SEO results;
• search engine rankings;
• indexing by Google or other search engines;
• any specific volume of traffic;
• marketing or business outcomes resulting from the publication.
(3) The Media Outlet shall not be liable for:
• indirect damages;
• loss of profits;
• reputational damage;
• loss of customers;
• reduction of revenue;
• SEO-related consequences;
• actions or omissions of third parties.
(4) The liability of the Media Outlet shall be excluded to the maximum extent permitted by applicable law.
(5) To the extent permitted by law, the total liability of the Media Outlet in connection with any specific publication shall not exceed the amount actually paid for the respective service.
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§14 Final Provisions
(1) If individual provisions of these Terms are found to be invalid, the validity of the remaining provisions shall remain unaffected.
(2) The applicable law shall be the law of the jurisdiction in which the Media Outlet operates.
(3) The parties recognize electronic communication via email as a valid method for:
• notifications;
• approvals;
• editorial revisions;
• contractual declarations.
(4) In the event of discrepancies between different language versions of these Terms, the Bulgarian-language version shall prevail.
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§15 Right of Withdrawal (Widerrufsrecht)
(1) General Right of Withdrawal
If the Advertiser qualifies as a consumer under applicable EU law, the Advertiser shall have the right to withdraw from the contract within 14 days without stating any reason.
(2) Commencement of the Withdrawal Period
The withdrawal period shall commence on the date of contract conclusion.
(3) Express Request to Commence Performance
The Advertiser expressly requests and agrees that the Media Outlet may begin performance of the service before the withdrawal period expires.
This includes, but is not limited to:
• editorial review;
• content processing;
• structuring and SEO preparation.
(4) Acknowledgment of Loss of Withdrawal Rights (Art. 16(m) Directive 2011/83/EU)
The Advertiser acknowledges having been expressly informed that:
• upon full performance of the service, the right of withdrawal is lost;
• once performance has commenced, proportional compensation shall be owed for the completed portion of the service.
(5) Consequences of Withdrawal After Performance Has Commenced
If the right of withdrawal is exercised after performance has begun, the Advertiser shall be required to pay an amount corresponding to:
• the portion of the service already performed;
• including editorial processing, analysis, or content created.
(6) Full Performance and Exclusion of Withdrawal Rights
The right of withdrawal shall expire when:
• the service has been fully performed; or
• a final editorial version has been provided and publication has been approved
provided that prior consent to commence performance has been granted.
(7) Editorial Assessment Fee
The editorial assessment fee (EUR 50) constitutes compensation for a separate service deemed completed upon the completion of the editorial review.
This fee shall not be refundable once performance has commenced, to the extent permitted by applicable law.
(8) The editorial assessment fee (EUR 50) constitutes compensation for an independent service that is deemed completed upon the completion of the editorial review.
Where performance has commenced at the Advertiser’s express request, this fee shall not be refundable.
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§16 Personal Data Protection (Datenschutz / GDPR)
(1) The Media Outlet processes personal data only to the extent necessary for:
• processing inquiries;
• performing contractual obligations;
• accounting and legal compliance requirements.
(2) Processing shall be carried out in accordance with:
• Regulation (EU) 2016/679 (GDPR);
• applicable national data protection legislation.
(3) The collected data may include:
• name / company name;
• correspondence address;
• email address;
• payment information;
• technical communication data.
(4) Data shall not be disclosed to third parties except where:
• necessary for contract performance;
• required by law;
• requested by a competent authority.
(5) The Advertiser shall have the right to:
• access personal data;
• rectification;
• erasure;
• restriction of processing;
• objection;
• data portability.
(6) Detailed information regarding data processing is contained in the Media Outlet’s separate Privacy Policy.
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§17 Jurisdiction and Governing Law (Gerichtsstand)
(1) All disputes arising from these contractual relations shall be governed by the applicable law of the country in which the Media Outlet is established.
(2) The competent court shall be the court at the registered seat of the Media Outlet, provided that the Advertiser is a merchant, legal entity, or public-law entity.
(3) Mandatory consumer protection provisions under applicable law shall remain unaffected.
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§18 Online Dispute Resolution (ODR / Consumer Dispute Resolution)
In accordance with applicable European legislation, consumers may use the European Commission’s Online Dispute Resolution (ODR) platform.
The Media Outlet is neither obligated nor generally willing to participate in proceedings before alternative consumer dispute resolution bodies, except where participation is required under applicable law.
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Version: v.1.02-BG0526
Date: 07.05.2026
